02 Design guidelines

Vector elements

Typography is a key element used to communicate a unified personality for monday.com. We need to preserve the use of brand fonts as tightly as any other element, in order to maintain the approved graphic language of the brand.

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Shapes

The shapes should be used to emphasize the main asset. They should be oversized to create context. Sometimes shapes represent a feature. Square stands for apps, circle for avatars, rectangle for status and hexagon stands for integrations.

Background graphic elements

We have different variations of background elements and they usually represent a concept. the grid represents the platform and a structured work environment, the stars and dots celebrates our product but also emphasis the monday universe. Connectivity stripes are used to represent the data and collaboration and connection between the products, and the steam of information within the platform

Iconography

When we use icons, they need to follow a clear and simple social convention. Although we mainly use icons inside our product, we do occasionally utilize icons in our marketing assets when we want to bolster our main message.

*We use the Streamline icon plugin to adjust and unify our icons with our other elements to ensure consistent design.

Background shapes

The shapes should be used to emphasize the main asset.

They should be oversized to create context,  Which we explore on this page we explore on this page.