01 Our brand

Brand values

These values reflect our brand’s unique perspective, and represent the principles we stand for. In other words, it’s our brand’s

(and our products’) overall personality.

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Authentic
Authentic

Our brand is built on integrity. We believe open, accessible information is the best way to connect and help our customers. We champion honesty and transparency, sharing as much of the truth as we can without sacrificing our other values.

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Bold
Bold

We think big. We actively push the boundaries on what it means to give our customers the best possible product experiences.

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Best-in-class
Best-in-class

Everything we do, we do for our customers. When we map out our future, we’re driven by innovation and doing good.

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Direct
Direct

Our communication style is clear and to the point. We believe things don’t need to be complicated to make an impact. When we write or talk, it’s always in a way that’s easy to understand and brings value to our audience.

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