Colors
The illustration colors should match the brand's main color palette.
Geometric shapes
Using geometric shapes to convey abstract ideas is encouraged. Geometric shapes should be taken from monday’s brand pattern.
The main goal of illustrations
Delightful experiences
We aim to make users feel good while using our products by giving them moments of delight that would otherwise feel mundane or even frusterating
Brand differentiation
Illustrations can help a brand stand out from competitors by creating a unique and memorable visual identity. They can help to convey the brand’s personality and values in a way that is distinct from other brands.
Communication & education
Illustrations can be used to communicate complex information or concepts in a simple and visually appealing way. This helps users understand what’s happening and/or what they should do next.
Easy navigation
We using distinct illustrations to represent specific states in the product. That way, when users encounter these illustrations again, they will remember them more easily and be able to navigate the product more quickly.
How and when to use illustrations?
Illustrations should not be used as space fillers or as decorations. When deciding on using an illustration in a new project, please look at the main goals above and find the goals that might be relevant to your design needs.
Users and teams representation
Design
Illustration
Illustrations can help a brand stand out from competitors by creating a unique and memorable visual identity. They can help to convey the brand’s personality and values in a way that is distinct from other brands.
Geometric shapes
Using geometric shapes to convey abstract ideas is encouraged.
Geometric shapes should be taken from monday’s brand pattern.
Colors
The illustration colors should match the brand's main color palette.
Human representation in SEO content
In order to make our blog content feel less technical and more accessible, it’s possible to include full-body human characters in it’s covers.
These characters design should be based on simple geometric shapes from our brand’s pattern.
Diversity
The hands should be inclusive and represent different ethnicity, gender, and lifestyle.
Human perspective
We use hands in illustration and photography to represent monday’s users. We want to avoid using full body characters, so we can be more distinctive in comparison to other brands. This also helps our illustrations to always be action-oriented.
Technical guidelines
When to use hands?
Abstract concepts
When we want to represent abstract concepts like security and privacy for example.
User interactions
When talking about user interaction with the platform, connectivity, and customizability.
Human representation in SEO content
In order to make our blog content feel less technical and more accessible, it’s possible to include full-body human characters in it’s covers. These characters design should be based on simple geometric shapes from our brand’s pattern.
Human perspective
We use hands in illustration and photography to represent monday’s users. We want to avoid using full body characters, so we can be more distinctive in comparison to other brands. This also helps our illustrations to always be action-oriented.
Diversity
The hands should be inclusive and represent different ethnicity, gender, and lifestyle.
User interactions
When talking about user interaction with the platform, connectivity, and customizability.
Abstract concepts
When we want to represent abstract concepts like security and privacy for example.