01 Our brand

Messaging

Knowing your audience and the right messaging is important. Here's how to explain what we do to different groups of people.

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How do we talk about 
monday.com

Official

When describing our company to whomever you want.

monday.com is a software company that gives anyone the power to build and improve how their organization runs. By combining no-code building blocks, anyone can easily create or customize software that suits their needs. 

In one sentence

For interviews, presentations, or when you are a guest on a podcast.

 

“We give everyone the power to build and improve the way their organization runs.”

Work OS is our core product, but keep in mind it is not the entire monday.com brand. 

“monday.com Work OS is an open platform where anyone can create and shape the tools they need to run every aspect of their work. By combining building blocks, like apps and integrations, organizations can build or customize whatever they need to improve the way their business runs. Organizations can also use monday.com industry-specific products, built on top of the Work OS. “

How do we talk about 
Work OS

How do we talk about 
our products

Our products are dedicated solutions built on top of our Work OS and designed to answer the needs of specific industries and verticals.

“monday.com Work OS is an open platform where anyone can create and shape the tools they need to run every aspect of their work. By combining building blocks, like apps and integrations, organizations can build or customize whatever they need to improve the way their business runs. Organizations can also use monday.com industry-specific products, built on top of the Work OS. “

When describing a product, utilize its full name: 

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Don't! use the phrasing “monday.com CRM” or “monday.com marketer”

**Important note: in certain marketing mediums (e.g. YouTube), it is important that “monday.com” is mentioned in the first five seconds of the ad, so people know our website. In that case, it’s acceptable to use the possessive “monday.com’s CRM”. Note that this is not the preferred naming, so use discretion when doing this.